随着微博的兴起与发展,学者对微博信息的研究日益增多。本文通过对大量文献的收集与研读,总结了微博信息的四大研究热点:微博信息传播研究、微博舆情分析与监测研究、微博营销研究和微博用户的使用动机及行为研究,并分别对其研究内容、研究方法、研究侧重点等进行了深入探讨,为进一步开展微博信息研究提供思路与方法。
With the development of microblog,research on microblog information is increasing.Based on the widely analyzing the related literature,the author summarizes four research hotspots of microblog information:research on information communication of microblog,research on public opinion monitoring of microblog,research on microblog marketing,and research on using motivation and behavior of microblog users,and analyzes the content,methods and emphasis of each hotspot,in order to provide research thought and method for further study.