文章在假设废旧品回收量受回收价格与当期销售量共同影响的基础上,以博弈理论为基本工具研究闭环供应链定价与契约协调问题,构建回收量受回收价格与销售量共同影响的闭环供应链斯坦克尔伯格分散决策模型和集中决策模型,分析非合作博弈与合作博弈状态下产品销售与废IE/品回收的定价策略,设计了能够实现供应链完美协调的收益共享契约和收益共享一费用共担契约。研究发现,在分散决策情形下,逆向供应链本身处于协调状态.而传统前向供应链处于失调状态;收益共享契约与收益共享一费用共担契约协调供应链的功能是等效的;提高消费者对回收价格与当期销售量交互作用的敏感程度能够使各方受益。
The author researches the problems of pricing and contract coordination of closed-loop supply chain on the base of the assumption that the recycled quantity of the used products is affected by recycling price and sales in current period by making use of game theory. Following conclusions are found in the study. The first one is that the reverse supply chain itself is in coordination and the traditional forward supply chain is uncoordinated. The second one is that the revenue sharing contract and the revenue-and-expense sharing contract have same functions to coordinate supply chain. The third one is that it can benefit every participator to improve consumers" sensitive level to the interaction of recycling price and sales in current period.