旅游化是立足当前我国经济、社会发展基础,面向旅游产业发展的趋势,对旅游产业做出的全面升级。目前,旅游化已经成为旅游产业发展的方向与主要动力,根据旅游化的内涵构建旅游化评价指标体系,对山东省2001—2011年旅游化发展水平进行测度,通过灰色关联度分析发现山东省旅游产业的经济功能、文化功能、社会功能对旅游化发展水平影响较大。在对山东省旅游化发展水平时空差异进行研究的基础上,通过聚类分析将山东省17地市划分为4种类型,青岛为旅游化快速发展型,烟台、威海、日照为旅游化较快发展型,济南、泰安、淄博、济宁、潍坊、临沂为旅游化缓慢发展型,枣庄、莱芜、东营、德州、聊城、滨州、菏泽属于旅游化滞后发展型,并根据各市的具体情况提出了加速旅游化发展的对策。
Nowadays, touristization development has become the trend and the major power of tourism industry. To begin with, the concept of the touristization is illustrated according to the researches about the tourism from the home to abroad in the paper. Then, the evaluation index system of touristization is builded, by using multiple collinear analysis, principal component analy, sisentropy method, and the development level of touristization of Shandong province are measured. Taking 17 cities in Shandong province for example, the touristization development of Shandong province is measured, based on the date from 2001 to 2011. Through grey correlation degree analysis, we find that economic function, cultural function and social function of tourism industry have a deep effect on the touristization development, in Shandong province. Based on the spatial temporal differences of touristization development between 17 cities in Shandong province, they have been divided into four types by using clustering analysis. Then, some countermeasures, which may accelerate the development of touristization, are put up, according to specific situation of the cities. Overall, the touristization development level of Shandong province and 17cities, are improved constantly, from the point of time dimension. And industry scale, economic function, cultural function and social function of the touristization system are improved fast. However, ecological function and organizational function of the touristization system are improved slowly, especially the organizational function appears negative growth for many years. It is concluded that the organizational function of tourism industry has a falling trend in Shandong province. The touristization development level improve fast in Qingdao, Weihai, Yantai, Rizhao and other coastal cities, and their development level are in the top in Shandong province, and leading Shandong province' s development.