运用模糊集理论与决策实验分析方法,研究影响企业食品添加剂使用行为的因素问的相互关系与识别关键因素等。研究显示,政府的监管力度、企业预期经济收益、企业销售规模、供应链一体化水平和消费者需求与偏好是五个最关键的因素。研究结论的政策含义是,完善政府监管机制是目前规范食品添加剂使用行为的当务之急;监管首先要加大对滥用食品添加剂行为的经济惩罚,监管的重点是中小型食品企业.并应该与市场机制相结合,引导食品生产企业提升供应链一体化水平;企业的社会责任意识并不能够自发产生,应该综合治理、共同推动。
This essay uses a fuzzy DEMATEL method to study the relationship of factors influence on the behavior of using food additives and identify the key factors and so on. It is found that government's supervision, enterprises' expectied economic benefits, the size of enterprises, the integrated level of supply chain and consumer's demand and preference are key factors. The policy implications of our conclusions are: (1) it's exigent to improve the mechanism of government's supervision; (2) the penalty of abusing additives should be much heavier; (3) the supervision of the government should lay more emphasis on the small and medium-sized enterprises and guide food manufacturers to improve the level of the integrity of the supply chain through the mechanism of market; and (4) the corporate social responsibility isn't voluntary, so it should be regulated and promoted.