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中文摘要：
移动商务具有广阔的应用前景，而消费者的参与是移动商务成功的关键。消费者对移动商务缺乏信任已成为移动商务发展的障碍，如何采取有效措施来建立消费者对移动商务的初始信任是当前面临的主要问题题。笔者假设五个因素，即感知的移动商务有用性、消费者信任倾向、结构性保障、商家声誉和相关群体会影响消费者对移动商务初始信任的建立。同时假设消费者的初始信任直接影响其采纳移动商务的动机。通过问卷调查，收集了286份有效问卷，采用SEM进行了实证分析。除假设5和6外，其它假设都被接受。
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