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中文摘要：
基于广泛的文献综述和定量研究，同时结合移动商务的独特性，提出了多维多层尺度测量移动服务质量模型，结果显示，移动服务质量测度模型是一个3层的度量结构，它由3个主维度（交互质量、环境质量和结果质量）和10个子维度（态度、专长、解决问题、信息、设备、设计、位置、准时性、有形性和引拒值）共同组成来度量移动服务质量。然后，利用SPSS13．0软件对调查数据结果进行信度分析，剔除了4个不满足标准的测度项；并通过主成分分析对剩余的测度项做探索性因子分析，结果证明模型中的因子结构是合理的，这样，最终确定了43个题项用来测度模型中的维度。
英文摘要：
Based on extensive literature review and quantitative research and taking the features of the Mobile Commerce into account, the article proposes the multi-dimensional and multi-level model for the measurement of mobile service quality. The model consists of three primary dimensions （i. e. , interaction quality, environment quality, and outcome quality） and ten sub-dimensions （i. e. , atti- tude, expertise, problem solving, information, equipment, design, location, punctuality, tangibles, and valence）. The SPSS 13.0 software is applied to make reliability analysis. Four measuring i.ems which do not meet the criterion are deleted. In addition, we make the exploratory factor analysis for the remained items through principal component analysis. Finally, the forty-three items are selected to measure the dimensions of the proposed model.
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