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中文摘要：
农村移动信息服务推广在社会主义新农村建设中发挥着重要作用，促进农民用户持续使用移动信息服务对农村移动信息服务在农村地区的普及有积极意义。本文构建农民用户持续使用农村移动信息服务研究模型，分析影响农民用户愿意持续使用农村移动信息服务的前因。利用结构方程模型的方法对模型假设进行验证，并结合研究结果提出增强农民用户持续使用移动信息服务的对策建议。
英文摘要：
The popularity of rural mobile information services plays an important role in the construction of the socialist new countryside. And it is meaningful to promote the farmers＇ continuous usage of mobile information services. The research establishes the model to analyze the antecedents that influence farmers＇ continuous usage of mobile information services. Utihzing the structural equation model to examine the model, the research gives some suggestions based on the results.
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