中文摘要：

为有效应对人口老龄化，政府积极引导和支持社会力量兴办各类养老服务设施，民政部门、个人和非营利组织、保险公司、房地产开发企业、医疗机构及国际资本和外资机构等投资主体纷纷涉足养老社区。通过SWOT分析和与其他投资主体的竞争优势比较，发现保险公司投资养老社区在品牌声誉、资金实力、客户资源、配套及资源整合等方面具有独特的竞争优势，这就决定了保险公司直接投资养老社区应当采用集中差异化策略，间接投资养老社区的基本经营策略是长期持有获取稳定的分红，但也不排除在个别情形下的短线获利了结。

英文摘要：

To respond to the population aging trend, Chinese government actively guides and supports various social forces to establish service facilities for elderly people. Different investors such as civil administration departments, individual and non-profit organizations, insurance companies, real estate developers, medical institutions and interna- tional capital and foreign institutions have crowded into the field of retirement community development. SWOT ana- lyses and competitive advantage comparison with other investors showed that insurance companies had unique corn- petitive advantages in terms of brand name, financial strength , customer base and resources integration. All these ad- vantages indicated that insurance companies should adopt a focused differentiation strategy in directly investing in retirement community and a long-term holding strategy for steady dividends in indirectly investing in retirement corn- munity, which didn＇ t exclude the possibility of taking profit in isolated cases.