中文摘要：

针对多指标描述的一类社会事物群体，提出了一种基于客体优势识别视角的自主式竞优评析方法。该方法以最大程度的尊重事物客体的内质差异为出发点，将竞优评析过程分为个体优势识别、竞优模式识别和模式话语权重确定三个阶段。首先在不违背群体公共价值观念的前提下，从最有利于事物个体的角度识别其优势特征；其次利用聚类分析的方法，从优势特征集中识别群体竞优行为的模式特征；然后以各竞优模式包含的个体数量和评价信息的差异程度为基准确定各模式的话语权重，并得到最终的评价结果。最后以一个算例证明了方法的可行性和有效性。

英文摘要：

Aimed at multi-indexes society business colony, a new evaluation method of self-determination for bet- ter action conforming to natural rules based on the perceptive of evaluated objects＇ advantage identification is suggested. According to the principle of respecting evaluated objects＇ differences in advantage structure, the process of evaluation can be divided into three parts which are the identification of individual advantage, the model recognition of group behavior match better conforming to natural rules and the weight determination of the typical model. Firstly, without prejudice against common value, the individual advantage characteristic structures which are the most beneficial to determine each one＇ s value are identified. Secondly, the model of the evaluated group behavior is obtained by cluster analysis. At the same time, the weight of each model can be got by the numbers of the evaluated objects it has and the distortion degree of its judgment and then we can get the overall evaluation value. Finally, a numerical example is investigated to illustrate the feasibility and effectiveness of the proposed method.