中文摘要：

社会企业不同于传统商业企业,同时受市场机制和社会使命双重因素驱动,具有创造企业和社会价值双重目标。以社会效益最大化为主要目标,考虑财务可持续性约束条件,并借鉴商业企业的业绩分享机制,将非货币效用与货币效用相结合设计经营者激励模型,发现业绩分享机制的引入有助于提升经营者努力水平,并且适度的财务业绩与社会业绩分享比例可促进社会企业综合业绩改善。研究显示,经营者努力的边际非货币收益与边际非货币成本对其努力水平产生重要影响,这意味着政府和社会各界应给予社会企业经营者足够的肯定和支持,为其营造良好的工作环境,以提高边际非货币收益,降低边际非货币成本,从而提升经营者实现社会企业双重目标的积极性。

英文摘要：

Social enterprises are driven by dual factors, namely, market and social responsibilities and they are different from the traditional business enterprises in that they have dual objectives of creating business value and social value. They regard the maximized social benefits as main goal. The incentive model for managers of social enterprise is designed, by considering the financial sustainability constraints, and drawing on the experience of performance share mechanism in business enterprises and combining money utility and non-monetary utility. We find that introducing performance share mechanism is helpful to improve manager＇s effort and proper share ratio of financial performance and social performance can increase the performance of social enterprises. We also find that the marginal non-monetary income and marginal non-monetary cost exert important influence on manager＇s effort, meaning that the government and society should create better working environment for managers in supporting them to improve the marginal non-monetary income and reduce the marginal non-monetary cost so as to enhance manager ＇ s enthusiasm to achieve the dual objectives of the social enterprises.