本文借助于网民以及学者们对山寨现象的评论,运用扎根理论构建出山寨模式形成的动力机制模型,得出的研究结论表明:进入门槛降低和市场需求形成是山寨模式形成的基础动力;高效的运营能力和快速的市场反应能力是山寨模式形成的核心动力;暂时效益的获得以及竞争能力的提升是山寨模式形成的直接动力。最后,本文从企业生态系统的视角,探讨了山寨模式对国产品牌手机企业的借鉴和思考。
Drawing on grounded theory, discussions on "shanzhai phenomenon" make by netizens and scholars is analyzed to find out the driving mechanism of "shanzhai model" formation. Results indicate that for the formation of "shanzhai model", reduced entry harrier and market demand are two basic drivers, high operation efficiency and rapid market reaction are two core drivers, short - term benefit and competitive capability raise are two direct drivers. Finally, the implication of "shanzhai model" for Chinese mobile phone brand name is discussed from the perspective of enterprise ecosystem.