中文摘要：

文章提出情境管理的重点有必要从全球本土化研究转向跨文化本土研究。首先分析了全球本土情境、跨文化本土情境及其管理发展状况,指出跨文化本土情境管理是全球本土情境管理纵向延伸的结果,并对全球本土化与跨文化本土进行了区分和比较,然后提出了运用管理实验开展跨文化本土情境管理研究的途径,最后剖析了跨文化本土情境实验研究的难点和关键点。

英文摘要：

The paper proposes that the emphasis for context management is necessary for transferring from globalization to cross-cultural localization.Firstly,this paper analyzes the management of globalization and cross-cultural localization as well as their development status quo,points out that the cross-cultural localization context management is the result of vertical out spread of globalization context management,and makes a comparison between globalization management to cross-cultural lo calization.And then,the way to research cross-cultural localization management by using management experiments is puts for ward.Finally,the difficult and critical points to develop cross-cultural localization experiments is discussed.