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中文摘要：
随着电力市场的兴起与发展，发电商除了要完成传统的生产管理外，还必须有合适的竞价策略，才能够使自己的利益最大化；博弈论作为经济学中研究寡头垄断市场的常用决策工具，是专门研究两个或两个以上有利益冲突的个体在有相互作用的情况下如何进行各自优化决策的理论．利用贝斯均衡理论研究了电力市场环境下发电厂商在合同市场的报价模型，在此基础上，推导出了多个发电厂商和大用户竞争供电的理论模型，并建立了单一发电厂商和大用户的合同谈判模型，包括考虑到电力供求态势的模型以及序贯谈判模型，通过实例验证了报价策略模型解．
英文摘要：
With the rise and development of the electric power market, the power company must have proper competitive bididing strategies besides the traditional management to maximize their own profits. Game theory, the ordinary decision-making tool to research the oligopoly market in economics, is the theory of studying how two or more individuals which have conflicts of interests between them do their own decision- making under the circumstance of reciprocity. This text has studied the quote model of the power company in the contract market under the environment of electric power market with the Bess equilibrium theory. On the foundation of the model, the theoretical model of how several power companies competitively to supply the large consumers has been built. The contract negotiation model including the model of situation of the power supply and the sequential negotiation model also has been built. Finally, the quote strategy has been validated through case study.
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