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中文摘要：
不实信息传播给企业造成巨大影响,企业应急措施可以有效控制事态.针对由产品质量问题引起的企业声誉突发事件,结合不实信息传播特点及经典SIR模型,建立动力学模型研究不实信息传播规律,探讨不同企业应急决策下不实信息传播的最终稳定状态,为企业管理者在应对不实信息传播时提供理论依据和决策支持.
英文摘要：
The dissemination of inaccurate information has a huge influence on corporates. Corporates＇ emergency decision can control the inaccurate information dissemination. This paper combines with the characteristics of inaccurate information and classical SIR model, builds dynamic model to study the transmission rule of inaccurate information in corporate reputation emergenciescaused by the products quality problems. Then the paper explores the steady states of inaccurate information disseminationunder different emergency decisionsof corporates to provide theoretical basis and decision support to controlinaccurate information dissemination.
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New parametric prioritization methods for an analytical hierarchy process based on a pairwise compar
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