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中文摘要：
网络游记也称旅游博客，作为一种网络信息交流平台，目前已经成为旅游信息搜索中重要的信息资源，对旅游决策具有十分重要的影响，但不同的游记内容对旅游者及其旅游决策的影响程度是不同的。通过对257份在线网络问卷调查内容的分析研究，探析了旅游者主要受网络游记哪些内容的影响，会做出哪些方面的旅游决策等问题。研究结果发现：①网络游记中对游客吸引力由大到小依次为：对美食、住宿、交通推荐，图片展示，旅游行程安排，文字记录，旅行总结的注意事项，行程花费与人数配比，与其他用户的互动交流等；②游客认为网络游记对旅游决策中的交通选择影响最大，随后依次为住宿设施、美食及餐饮店、旅行活动形式、旅游目的地、旅游服务商；③旅游者会因浏览网络游记而产生多种行为倾向，由大到小依次为：产生出游意向、评论与互动、分享或下载、做出出游决策、即时预订。
英文摘要：
As an network information exchanged platform, travel blogs became the important information resources and had an great influence on tourists＇ decision- making. However, that blog content did not exert the same degree of influence on tourists .Therefore,the purpose of this study was to explore which contents of these travel blogs attracted tourists＇attention and which aspects of their decisions were affected. Data were collected from 257 online questionnaires which surveyed the internet users who browsed the travel blogs. The results indicated that transport, accommodation, food had more influence on respondents＇ travel decision than destination activity, introduction, service provider information. Furthermore, it was suggested that food, accommodation ＆ transport recommendation, picture, were regarded as more important than schedule, text records, notes cost, interaction, dig count. And travel btogs would have greater impact on travel intent, comments and interaction followed by share and download, travel decision, immedibooking. Based on the results,implications for destination marketing were discussed. Some countermeasures and suggestiones were put forward
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