研究根据成都市529份入境旅游者的调查问卷,采用单因素技术评价法,对研究区域的旅游吸引物、旅游设施、旅游服务质量、旅游环境4个板块的34项测量因子进行了入境旅游供求关系分析。研究发现:总体来看,成都市入境旅游的供求协调度不高;失调等级因子按其失调度由强到弱的排序为空气质量、城市卫生、国际展会(览)、互联网设施、旅游投诉服务质量、城市绿化、导游服务质量、移动通信设施。协调等级中的文化演艺、娱乐、休闲氛围因子需进一步强化,并提出了相应的改善建议。
The paper, based on the questionnaire of 529 inbound tourists for Chengdu, using the technology of single factor evaluation method, analyzes the inbound tourism supply and demand from 34 measuring factors of regional tourist attractions, tourism facilities, tourism service quality and tourism environment. The study shows that the inbound tourism of Chengdu' s supply and demand coordination degree is not high; disorder rating factorsgo with the order from strong to weak are: air quality, urban health, international exhibition ( web } , lnternet facilities, tourist complaints, urban greening, guide' s service quality and service quality of mobile communication facilities; coordination level of cultural, entertainment, leisure atmosphere factor need tobe further intensified. Finally the paper put forward the corresponding improvement suggestions.