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中文摘要：
基于北京入境游客的一手调查数据,建构入境游客对北京旅游供给感知与行为态度结构方程假设模型,测度入境游客对北京旅游供给的感知维度及对其行为态度的差异。入境游客对北京旅游供给感知可归纳出9大维度因子,即景区标识与宣传、旅游交通、城市人文环境、城市自然环境、旅游活动、景区景点、旅游安全与保障、旅游服务及旅游信息因子,具体指标路径系数基本上均大于0.5。城市人文环境、旅游安全与保障、景区标识与宣传方面游客感知程度较深,城市自然环境与旅游信息方面游客感知程度较弱。旅游供给感知对游客满意度、推荐意愿与重游意愿影响值依次为0.63、0.61与0.48。
英文摘要：
Based on the first - hand survey data of inbound tourists, tourism supply perception and behavior attitude structural equation model was constructed, tourism supply perception dimension and the behavior and attitude were measured. The perception of inbound tourists to Beijing tourism supply can be summarized in nine dimensions, namely node identification and publicity, tourism, transport, urban human environment, city natural environment, scenic spots, tourism safety and security, tourism service and tourism information; and the specific terms of the path coefficient basically were greater than 0.5. Beijing have advantage in the city cultural environment, tourism safety and security, node identification and publicity aspects; urban environment and tourism information supply are relatively insufficient.
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