本文以知识密集型服务企业为样本,选取关系维度、结构维度和位置维度等分析价值网络维度对商业模式设计的影响,通过问卷调查获取数据,实证结果显示价值网络不同维度对知识密集型服务企业商业模式设计具有多方面影响,企业要结合自身所处价值网络的特征选择合适的商业模式设计类型,通过塑造价值网络来促进商业模式的变革。
Taking knowledge intensive service enterprises as sample,this paper chooses the relationship dimension,structure dimension and position dimension to analyze the influence of the value network on business model design. Empirical studies of the survey data find that the different divensions of the value network have effects on the business model design in various aspects and the knowledge intensive service enterprises should combine the characteristics of their value network to choose the right business model design type,and promote the transformation of their business model through the value network.