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中文摘要：
基于资源观和制度理论,探讨了企业技术能力与营销能力如何影响绿色管理,以及制度环境和市场环境对以上关系的调节作用。通过对303套中国企业样本的实证研究,发现技术能力和营销能力均对绿色管理有正向影响,其中政府支持正向调节营销能力与绿色管理的关系。此外,还发现外部环境的不确定性对技术能力有差异的调节作用,即技术不确定性正向调节技术能力与绿色管理的关系,而市场不确定性负向调节技术能力与绿色管理的关系。建议中国企业在实施绿色管理战略时,应谨慎运用企业能力以匹配变化的制度环境和市场环境,从而促进绿色实践的形成。
英文摘要：
Based on resource based view,this study explores the direct effects of technological capabilities and marketing capabilities on green management,and the contingent roles of Institutional and Market Environment.The empirical results based on 303 pairs of sample of Chinese firms indicate that technological capabilities and marketing capabilities have positive effect on green management.Moreover,government support positively moderates the relationship between marketing capabilities and green management.Technological uncertainty positively moderates the relationship between technological capabilities and green management.Market uncertainty negatively moderates the relationship between technological capabilities and green management.These findings indicate that firms operating in China should be cautious in their use of technological capabilities and marketing capabilities and adapt their capabilities utilization to the changing institutional and market environments.
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