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中文摘要：
为了增加商品钢筋经销商物流业务的客户价值并规避传统经营模式经常面临的客户信用风险,提出了一种业务延伸策略。运用产品差异化的伯川德价格竞争模型,研究了业务延伸策略下的商品钢筋与现场加工钢筋的价格差异改变建筑企业的支付成本,从而影响其支付行为的机理;研究了商品钢筋与现场加工钢筋的实际支付成本差异对建筑企业支付决策的影响。研究表明：商品钢筋经销商的业务延伸策略具有成本领先的竞争优势,能从一定程度上规避企业信用风险。
英文摘要：
In order to increase customer value of the commodity steel distributor’s logistics business and avoid customer credit risks that the traditional steel distributors in the traditional business often face,a business extension strategy has been proposed in this paper.By the use of the product differentiation price competition of Bertrand Model,this paper has studied how the price difference between commodity steels within the business extension strategy and machining steels on site changes the payment of the cost of construction enterprises,thus affect their payment behavior;it has researched how the difference between commodity steels material cost and machining steels cost on site influences the payment of decision-making of construction enterprise.This study has shown that,to some extent,the business extension strategy of the commodity steel distributor with cost leadership advantage could circumvent the enterprise credit risk.
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