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中文摘要：
E．T．Higgins1997年提出的调节聚焦原理，挑战了享乐原则，对人类行为动机进行了更深入的阐释，成为近十年心理学领域的热点研究方向。目前，该理论还被广泛应用于消费者行为学、组织行为学、领导学、医学及人类健康、社会福利事业等研究领域。本文对调节聚焦原理内涵、个体调节聚焦倾向的形成与测量进行了系统阐述，并对相关实证研究进行述评，指出该理论未来可能的研究及应用方向。
英文摘要：
The Regulatory-focus Theory, which was proposed by Higgins in 1997, brought a challenge to the hedonic principle in giving a better explanation for the motivation of human beings. It has become a hot topic of research in psychology in recent ten years. And it has found its application in various fields such as Consumer Behavior, Organiza- tional Behavior, Leadership, Medicine, Human Health, Social Welfare, etc. In this paper, we set out to introduce this theory in many aspects, including its derivation, and the formation and measurements of regulatory focus. After that, we review its current research developments. Finally, we make some suggestions for further studies.
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