竞争性战略联盟作为一种新兴的战略模式,因其可以通过协同效应为合作成员创造独特的竞争优势,已经成为联盟理论的研究焦点。本文基于205个竞争性联盟的调研数据,借助回归分析方法,从联盟内部角度,讨论和检验了竞争性联盟的合作效应与其影响因素之间的影响关系,尤其是间接影响关系。研究结果表明,联盟结构与内部风险在影响因素与合作效应因果链中均发挥着较为显著的中介作用,即影响因素对联盟合作效应的影响作用并不是直接的,而是部分地、或者完全地通过联盟结构和联盟风险这些中介变量而间接产生的。
Competitive alliance is an emerging strategic mode.It has become a focus in alliance theoretical field because it is beneficial to the partners who reap competitive advantages by reaching synergistic effects.Based on data collected from 205 competitive alliances,the relationships between cooperative effects and their influencing factors are discussed and tested,especially the indirect impacts,from the angle of inside alliance by applying the regression analysis.The results demonstrate that both the structure of alliance and the internal risk are significant mediator variables.This means that the impacts of influencing factors on cooperative effects are partially or completely delivered by those mediators,but not directly.