竞争性战略联盟是由竞争对手组建的企业战略合作关系,竞争性联盟分为规模型和互补型两种类型。研究联盟结构选择问题时,应注意到竞争性战略联盟中同时存在竞争与合作这一对反向作用力,选择恰当的治理结构有助于维持两者的平衡,因此,联盟结构模式的选择对竞争性联盟尤为重要,是保证联盟平稳运行并创造价值的主要途径。
The competitiveness strategic alliance is a kind of enterprise's strategic cooperation relationship formed by competitors, and is divided into two types: scale strategic alliance and complementary strategic alliance. We should pay attention to that competition and cooperation exist synchronously in competitiveness strategic alliance when we are studying the choice problem of alliance structure. The appropriate governance structure is helpful to maintain competition and cooperation's balance. Therefore, the choice of alliance structure is very important for competitiveness strategic alliance, and is the main way to ensure the smooth running of alliance and create value.