从客家文化本质与社会经济的关系嵌合上来讨论客家文化的开发与利用,提出应该以民间为主,自下而上而非自上而下地寻求对客家文化传承与发展的共识;透过客家地区的全体成员参与投入,扩大文化产业传承与发展的力量;在行销客家文化产业活动时,可以规划周边效益;政府可以在资金的提供、人才培养、对外宣传等方面提供协助和服务;充分发掘当地文化的“原乡意义”,提升文化商品上的“符号价值”即“社会意涵”,使商品真正意义上蕴含“传统”,增强产品的文化体验性;在将物品潜入文化系统的过程中,突出文化的独特性,力图增强自我主体性的感知等策略。
The development'and utilization of the Hakka culture are discussed from the essence of Hakka culture and its relation with the social econo- my. It is suggested that 1. a common sense on the inheritance and development of Hakka culture should be bottom-to-top, rather than top-to-bottom, achieved. 2. The inheritance and development power of cultural industry will be enhanced by the participation of all members in the Hakka community. 3. Peripheral profits should be properly planned when marketing Hakka cultural industry. 4. The government should give supports in respects of funds, talents and publicity. 5. The local culture of "Being on the Native Land" should be used to enhance the cultural experience in products. 6. The uniqueness of the culture should be highlighted in the process of embedding the culture into products to strengthen the subjective self-consciousness.