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中文摘要：
在梳理已有文献的基础上，从网络舆情演化要素入手，构建网络舆情分类标准体系，以“刺激性事件主体行为”和“网络舆情传播过程”作为两个主要雏度。并据此从政府的视角，将网络舆情划分为弱型网络舆情、强型网络舆情和波动型网络舆情。针对不同类型网络舆情，提出相应的“淡入式”、“萌芽式”、“强力式”、“溯源式”和“重塑式”政府舆情应对策略。
英文摘要：
Based on the overview of the available literatures, this paper constructs the criteria system for the classification of network pub- lic opinion by analyzing the evolution elements of it. The criteria system uses the behaviors of stimulus as horizontal dimension and the propagation process of the network public opinion as vertical dimension. Then, from the governmental perspective, the network public o- pinion is classified into three types, respectively, weak-form, strong-form and fluctuating-form network public opinion. Finally some practical governmental coping strategies are given for dealing with the three different types of network public opinion.
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