鉴于企业家对企业经营绩效和发展的重要作用,文章以拟剧论和行为偏离理论的基础,提出企业家前台行为偏离的概念。根据社会规范和社会反应两个维度,将企业家前台行为偏离进行分类和定义,同时阐述了对企业家前台行为偏离识别和偏离程度的测量。文章的思考和结论不仅对企业家行为的理论做了有益的补充,而且也为企业家前台行为的展示提供了参考和借鉴。
Considering the important role of entrepreneurs to the performance and development of company, this paper proposes the concept of entrepreneurs' front-based behavior deviation based on dramaturgical theory and behavior deviation theory. According to the combinations of social norms and social responses, we define and classify the entrepreneur's front-based behavior deviation. At the same time, we examine the identification and measurement of entrepreneur's front-based behavior deviation. The ideas and conclusions of this paper not only make a useful supplement for the entrepreneurial behavior theory, but also provide the references and advices on front-based behavior demonstration for the entrepreneurs.