为解决多个异质零售商的订货策略及系统利润分配问题,提出了一种市场年总需求有限情形下的量折扣协调方法。理论分析表明,量折扣策略能保证零售商积极响应合作决策下的最优订货量,并有效提高渠道效益至一体化时的最优水平,供应链成员收益达到pareto改善,实现了供应链系统的完美协调。通过数值算例对上述结论作了进一步释义与分析。
To solve the problem of multi-retailers ordering strategy and profit distribution system,a method of the quantity discount coordination under the yearly limited market demand is proposed.Theoretical analysis shows:the quantity discount strategy can ensure retailers respond actively to the optimal order under collaborative decision-making,and effectively improve the channel efficiency,and members of supply chain can reach pareto improvement,achieving perfect coordination of the supply chain system.The conclusion is further analyzed through numerical examples.