搜索可以带来新知识,进而促进创新,搜索过度又可能起相反作用。本文从深度维度证实搜索和产品创新间存在倒U型关系,但尚未发现扩大搜索范围有害创新的证据。本文同时证实,搜索效果受情境影响,离心力在增加创新产出的同时,使大范围搜索变得更有效,而向心力的增大则可以强化搜索深度的影响。这些结论在拓展和推进搜索理论研究的同时,还可以为企业根据自身能力选择并实施搜索行为提供实践指导。
Search can benefit product innovation for new knowledge it brings, however, over-search may have adverse effect. This paper testifies that search depth has inverse-U relation with product innovation, but no evidence shows that increasing search width will decrease innovation. This paper also confirms that search result depends on contextual factors, namely centrifugal force benefit innovation and make great-width search more effective, and centripetal force can increase the effectiveness of great-depth search. These conclusions not only promote the researches on search, they also provide some practical suggestions for the firms to promote innovation with proper search.