中文摘要：

旅游需求的显著特点之一是随时间变化而变化，定量研究和预测旅游需求随时间的变化，对世界遗产地的科学开发规划和经营决策具有重要的指导意义．选取甘肃和四川两省世界遗产地景点的门票价格，统计分析了世界遗产地门票价格变动对客源市场的调节作用，用时间结构分析模型探讨门票价格变动引起的客源市场季节性结构特征和年际结构特征．结果表明：门票价格的上涨对世界遗产地的客源市场在短期内具有一定影响，但长期影响不显著．要解决目前世界遗产地人满为患的困境，尚需积极寻求其它有效措施．

英文摘要：

In 1985, China joined the UNWSCO World Heritage Convention. Up to July of 2006, China had owned 33 World Heritages, include 22 Cultural Heritages, 4 Natural Heritages, 4 Cultural and Natural Heritages, 1 cultural landscape, and 2 Representative of Human Oral and Intangible Heritages. The quantity of China＇s World Heritage Sites ranks the third in the world. The admission fees of many China＇s World Heritage Sites are increasing. For example, the admission fee of Huangshan Mountain increased 270 times from 1980 to 2002, and that of Mount Emei increased 300 times from 1980 to 2001. In November 30,2004, admission fees hearings about six China＇s World Heritage Sites had been held. Since then, most other famous China＇s World Heritage Sites held their hearings in order to offer proposals for an increase in admission fees. The admission fees of China＇s World Heritage Sites are increasing. This is so frightening thatdrew attention extensively and aroused controversy intensely, reflecting the problem between world heritage protection and tour management having not been resolved for a long time. As a matter of fact, it is a problem of researching the quantity of tourism marketing under the influence of admission fees change. Because this study is limited in theoretic analysis, a quantitative study is needed in detail. The quantitative study includes the tourism marketing under the influence of admission fee change and the instructional purpose about Chinas World Heritage Sites development and management. In this paper, the influence of the tourism marketing on admission fees is discussed, and the influence characteristics of tourist market （including seasonal structure and year structure） is analyzed by the time structure model. It is concluded that raising the admission fees a certain extent can help gaining the goals to limit large quantity of the tourism marketing in a few months, but not in a few years. The following five measures should be taken- establishing a building capacity evaluation system, l