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中文摘要：
有效的外部支持对企业自主品牌创新成败具有至关重要的作用。在确定企业自主品牌创新外部支持构成的基础上，运用复合DEA分析方法，构建了企业自主品牌创新外部支持效果评价模型，并选取东中西部有代表性的12个省份进行实证分析，研究了影响各省企业自主品牌创新外部支持效果差异的原因。
英文摘要：
Having confirmed the external support structure of corporations＇ independent brand innovation, this paper constructs an external support effect evaluation model for corporations＇ independent brand innovation by means of composite DEA analysis. And it also analyzes different reasons which influence the external support efficiency of corporations＇ independent brand innovation in each and every province, with demonstration and research on some representative provinces. This paper provides theory and practice for tracking, supervising and perfecting the external support environment for corporations＇ independent brand innovation.
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