本研究从创业者拥有的资源禀赋视角人手对行业选择问题进行研究,通过跨案例分析法研究创业者初创期行业选择的决策过程.研究结果表明,创业者创业前拥有的资源禀赋会对创业活动产生十分重要的影响,创业者拥有的经济资本是导致创业动机是生存型还是机会型的关键影响因素.社会资本和人力资本都能为创业者带来创业机会,也会影响到创业机会的识别、评价和利用过程,但由于受到经济资本的制约作用,大部分生存型创业者只能在进入门槛低、创业风险小的服务业开展创业活动;与之相比,经济资本宽裕的机会型创业者的行业选择余地就大了许多.
It studies industry selection from the view of entrepreneur's own resource endowments. It focuses on the decision-making process in the first period of entrepreneurs by cross-case study. The result shows that the resource endowments of entrepreneurs has an important impact on entrepreneurial activity. The economic capital of entrepreneur is the key factor to decide whether the type of entrepreneurial motivation is survival-type or opportunity-based. Both social capital and human capital can offer entrepreneurial opportunities, and will affect the process of identifying, evaluating and using entrepreneurial opportunities. But for survival-type entrepreneurs, because of the lack of economic capital, most of them could start enterprises only in service industries which have lower barrier to entry and less risk. In contrast, opportunity-based entrepreneurs with more economic capital have more choices in industry selection.