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中文摘要：
以价值共创相关理论为基础，从沟通视角出发，研究了顾客沟通对顾客合作意愿的影响机制，同时探讨了关系利益和顾客信任在影响机制中的差别化角色。结论认为，顾客沟通对关系利益（特惠利益和非特惠利益）的影响是积极的，关系利益对顾客合作意愿存在着差异化的积极影响作用；两种关系利益（特惠利益和非特惠利益）对沟通和顾客合作意愿的关系起部分中介作用；信任负向调节了顾客沟通对特惠利益的关系，但是对顾客沟通和非特惠利益关系的调节作用不显著。
英文摘要：
Customer collaboration intent is very important for company innovation and customer value creation, which is always the focus of theories and practices. Based on the theory of value co-creation, viewed from customer communication, this paper shed light on the impact mechanism of the customer communication on the customer cooperation intent, and discusses the different roles of the relational benefits and customer trust in this relationship. The conclusions are that customer communication has a positive effect on the relational benefits （special treatment benefits and non-special treatment benefits）, and the effect of relational benefits on customer cooperation intent is significant and different. Relational benefits have played mediation roles between the relationship, and trust has a negative moderating effect on the relationship between customer communication and special benefit, but it is not significant on the re- lationship between customer communication and non-special benefit.
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