以B-B市场中的制造企业为研究对象,在对顾客参与组成维度进行明确划分的基础上,构建了顾客参与对技术创新绩效影响的机制模型。实证分析的结果表明:信息提供、共同开发对信息共享和技术创新绩效的积极影响显著;顾客创新对技术创新绩效的积极影响显著;信息共享对技术创新绩效的积极影响显著;信息共享在信息提供(共同开发)和技术创新绩效之间的完全(部分)中介效应显著;信息共享在顾客创新和技术创新绩效之间的中介效应不显著。
performance Based on i dimensions, performance. Customer participation in new product development has a significant influence on technological innovation of enterprises, and this topic is worth strategic attention especially in the context of Chinese market nvestigating manufacturing enterprises in B-B market and dividing customer participation into three this paper establishes a mechanism model of impact of customer participation on technological innovation Results of empirical analysis show that there are significantly positive impacts of information providing and co-development on information sharing and technological innovation performance. The positive impacts of customer innovation and information sharing on technological innovation performance are also significant. Full(Partial) mediating effect of information sharing on the relationship between information providing (co-development) innovation performance significant. and technological But there is no significant mediating effect of information sharing on the relationship between customer innovation and technological innovation performance.