欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
文章利用假设市场评价法,调研了日照市150名消费者对可持续农产品的消费意愿,基于调研资料,建立起Logit模型,分析消费者对可持续农产品消费意愿的影响因素。分析结果表明,在价格合理的情况下,消费者愿意购买可持续农产品;价格对消费者消费可持续农产品的影响是显著的且方向为负;消费者对农业生态环境问题的认知水平和消费者的受教育程度则显著且正向影响着消费者对可持续农产品的消费意愿。
英文摘要：
A survey of 150 consumers in Rizhao City was conducted by using Contingent Valuing Method.The consumers＇ willingness to buy sustainable agricultural products was researched.Based on the survey data,a Logit model was established to analyze the factors influencing consumers＇ willingness to buy sustainable agricultural products.The results indicate that in case of reasonable prices,consumers are willing to buy sustainable agricultural products;price significantly and negatively influence the consumers＇ willingness to buy sustainable agricultural products;consumers＇ awareness of agricultural environment problems and education significantly and positively influence the consumers＇ willingness to buy sustainable agricultural products.
同期刊论文项目
同项目期刊论文
期刊信息
位置：