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中文摘要：
食品安全可追溯信息的传递有效性关系到食品安全追溯功能的发挥。该文运用信号传递模型,分析了食品核心企业与消费者的可追溯信息传递博弈行为。结果表明,随着人们对可追溯食品偏好增强,提供高质量可追溯信息的食品企业增多,食品企业与消费者的博弈趋向分离型均衡。为了进一步提高可追溯信息的监管、传递有效性,提升可追溯食品市场认可度,应制定统一规范的可追溯信息标准,构建严格的可追溯信息监督惩罚机制,引导消费者充分认识食品安全追溯体系的功能。
英文摘要：
The validity of food safety traceability information transfer involves full performance of food safety traceability function. The paper applies a signal transmission model to analyze game behavior of traceability information transfer between key food enterprises and consumers. The results show that as people have more preference for food traceability and there are more food companies providing high-quality traceability information, the game between food companies and consumers tends to be a separating equilib- rium. In order to further improve the effectiveness of traceability information transmission and improve the recognition of traceable food, we should establish a standard system of traceability information, introduce a strict supervision and penalty mechanism of traceability information, and guide consumers to understand the functions of food safety traceability system.
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