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中文摘要：
移动互联网技术的发展,大大促进了电子商务的繁荣。随着＂互联网＋＂概念的提出,O2O电子商务得到飞速发展,众多企业纷纷开展O2O创业。然而在O2O电商发展的大潮中,却有大批企业被淘汰。本文主要探讨O2O电商的几种典型模式的运作特点,提出了目前O2O发展面临的主要障碍,并探讨了O2O的发展方向。
英文摘要：
The development of mobile Internet technology has greatly promoted the prosperity of e-commerce. With the advance of ＂Internet plus＂ concept, O2 O e-commerce has been rapid developed, and many enterprises have launched O2 O business. However,in the development tide of O2 O e-commerce, a large number of enterprises were also eliminated. This paper mainly discussed the operation characteristics of several typical models of O2 O e-commerce, and proposed the main obstacles in the development of O2 O, and discussed its development direction.
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