通过对国内时装周进行调研观察和文献分析,并结合问卷调查的方式,找出了当下蓬勃发展的区域性时装周存在的创新能力欠缺、服务能力不突出、参与期待低等普遍性问题。比较分析了时装周发展的产业、品牌、组织者以及政府4项动力因素,并提出建立时装周标准体系、组织、商业模式、媒体协同、政策制度保障、未来发展与社会责任的可持续发展创新思路与策略,以期为我国时尚都市建设探索和时装周运作等方面提供借鉴。
Through the domestic fashion week investigation, observation and literature review, comparative induction, combined with the way of the questionnaire survey, It found out the lack of innovation capability, no prominent service capacity and low participation expected. The dynamic factors for the development of fashion week were comparative analyzed. The fashion week innovative ideas and strategies for sustainable development were proposed ineluding establishing standards of fashion week, organization, business models, media coordination, policies and systems security, future development and social responsibility.