采取随机抽样方法,对200家不同行业的江苏省中小企业的竞争情报需求和供给现状进行了问卷调研,从企业竞争情报开展现状、企业竞争情报需求、企业竞争情报利用、企业竞争情报供给四个方面进行统计分析,调研揭示了江苏省中小企业在竞争情报的需求和供给方面存在的困难和表现出来的问题,并在此基础上提出了针对性建议。
By random sampling,we use questionnaires to survey the supply and demand of competitive intelligence of 200 companies from different industries in Jiangsu Province.Then by analyzing the status,the demand,the exploitation and the application of competitive intelligence,we point out the difficulties and problems existing in supply and demand of small and medium-sized enterprises' competitive intelligence in Jiangsu province,and put forward suggestions that should help to resolve the problems.