聚焦中国风能产业,以服务于我国本土风电装备整机企业群体获取竞争优势为目标,以为我国本土风电装备整机企业群体提供产业竞争情报产品为需求导向,以分析世界著名风电装备制造企业维斯塔斯公司为例,展示产业竞争情报中的国外竞争者分析方法。分析的主要范围集中在四个方面:公司概况;公司产品、技术与管理;公司在全球的拓展与经营;公司在中国市场的拓展与经营。
By case study of Vestas Wind System A/S,a Danish brand wind turbine generator manufacture corporation of wind power industry in China,oriented to the need of domestic wind turbine generator manufacture corporations of China in industry competitive intelligence for getting competitive advantage in China market,a kind of foreign competitor analysis method in industry competitive intelligence level is introduced.The content of analysis focus on four fields: back ground;products,technology and management;development in world market;development in China market.