随着互联网的普及,移动互联网的广泛应用,创新2.0模式形成,创新民主化环境和条件成熟,大量实践表明:大众创新成为一种新的创新模式。在梳理传统创新模式向"众创"模式演进的基础上,尝试性界定了众创的概念及其内涵,根据创新主导者的不同将众创分为企业主导式众创和大众主导式众创,提出了众创的概念模型,并结合Innocentive网站的创新众包模式和苹果的App Store模式,对众创的典型实践进行了分析,最后探讨了有关众创需要深入研究的空间和问题。
The popularization of internet and the application of mobile internet generate the innovation web 2.0model and are maturing the innovation democratization. Practices indicate the crowd innovation has become a new innovation pattern. This paper describes the evolution from traditional innovation patterns to the crowd innovation pattern. Based on the definition of the concept and connotation of crowd innovation that is classified into two categories, i.e., enterprise-leading and crowd-leading patterns, this paper proposes the conceptual model of crowd innovation and analyzes two practical cases: Innocentive and App Store. Finally, the prospect and main topics of crowd innovation study are discussed.