中文摘要：

数字阅读怍为一种重要的阅读方式融入国民阅读生态系统，成为全民阅读的重要组成部分。该文以美国国民数字阅读习惯调查数据为导向，主要使用单因素方差方法分析性别、年龄、文化程度和收入等个体特征差异在其国民阅读的表现情况，并据此从外在因素如个体特征、设备因素方面和国民数字阅读倾向方面探索其间的多元关系，构建结构方程模型。最后分析了中美开展数字阅读的外部环境的相似性，从数据比较角度展开讨论，提出从阅读设备、出版内容、阅读引导和阅读能力培养等方面改进我国国民数字阅读的建议。

英文摘要：

Digital reading as an important way of reading has become an important part of national reading ecosystem and nationals reading. Based on digital reading habits of the American people, mainly from the perspective of gender, age, educational level, income and other characteristics, individual differences in reading performance are analyzed, and according to external factors, such as the individual characteristics, equipment factors, reading tendency, the diverse aspects of the relationship between them are explored, and structural equation model is built. Finally, based on comparative data, the advices, in term of reading device, reading content, reading guidance, reading literacy, are proposed.