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中文摘要：
文章讨论了数字文化、文化治理、数字文化治理机制等概念,分析了数字文化治理机制具有特定功能、以系统为载体、目标存在主观性和存在形式多样化等特性,探讨了数字文化治理的工作机制、激励机制和保障机制。
英文摘要：
In this paper, the concepts of digital culture, culture governance and digital culture governance are explored; analyses are made of digital culture governance which, taking system as its carrier and existing as diverse forms, has special functions and subjective goals; and the work mechanism, incentive mechanism and guarantee mechanism of digital culture governance are discussed.
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