随着全球服务业的飞速发展,传统产品主导逻辑已经难以适应如今的变化与发展,服务主导逻辑开始取代产品主导逻辑。同时,协同创新正日益成为企业发展的不竭动力和源泉。为了更深入地研究服务主导逻辑,在归纳和分析国内外协同创新研究成果的基础上,对服务主导逻辑下的服务创新价值共创进行研究,分析价值共创的创新相关方和创新轨道,并结合其它创新方式,构建服务创新价值共创系统,最后提出相应的管理建议和对策,以期为服务型企业提供有益建议,实现价值共创。
With the rapid development of global service industry,it is difficult for the traditional product-dominant logic thinking to adapt to these changing and development,service-dominant logic start increasingly replaced product dominant logic.Now the collaborative innovation is increasingly becoming the driving force and source of enterprises development.In order to make a deep research on service dominant logic,on the basis of collaborative innovation research achievements the service innovation value co-creation system has been discussed in the third section.The innovation related party and innovation orbit have been analyzed.Then this paper build service innovation value co-creation which combing with other innovation mode.At last,this paper propose several corresponding management suggestions and proposes to service oriented enterprises to make value co-creation come true.