中文摘要：

商业模式是决定企业战略定位和价值实现的关键架构,但现有文献对于产权性质影响商业模式的研究较少。文章分别选择两家国有和民营新闻网站为案例对象,对比分析两类企业商业模式的共性和差异,深入探讨导致差异的主要因素及其作用机理。研究发现,国有和民营新闻网站都采用了＂二次销售＂的基本逻辑,但在价值定位、价值创造、价值传递、价值获取方面均存在显著差异,国有网站主要采取以社会效益为核心的权变型商业模式,而民营网站则建立了以娱乐为导向的独占型商业模式。系统分析了制度环境、产权性质、企业资源等导致商业模式差异的主要因素,并构建了商业模式的形成机理模型。最后在综合权衡经济效益和社会效益的基础上提出相应的对策建议。

英文摘要：

Business model is a key framework to determine the strategic positioning and value realization of an enterprise, but few existing literatures have explored the impact of ownership type on business model. In this paper, two state-owned and two private news websites are selected as the samples of the case and comparative analysis of the similarities and the difference of the business models about the two types of enterprises is conducted to deeply explore the main factors resulting in the difference and their functio- ning mechanisms. The results show that both the state-owned and private enterprises adopt the basic logic of ＂secondary sales＂ but they significantly differ from each other in terms of value orientation, value creation, value delivery, value acquisition; specifically, the state-owned enterprises mainly choose contingency business model centered by social benefits while the private enterprises select exclusive business model with entertainment as the orientation. Such main factors resulting in the difference of business model as in- stitutional environment, ownership types and enterprises＇ resources etc. are systematically analyzed and the models of formation mechanisms of the business models are built. Finally, related strategic suggestions are proposed with comprehensive consideration of economic benefits and social benefits.