中文摘要：

分析了我国石油机械制造企业用户忠诚度功能，着重探讨了其用户忠诚度的构成，构建了CLD模型，为加快企业CLD建设，实施企业CS工程，提高经济效益与社会效益提供理论支撑。

英文摘要：

The paper analyzes the functions of the consumer loyalty degree for china＇s petroleum machinery manufacturing enterprises, mainly discusses its components of consumer loyalty degree, sets up its model on consumer loyalty degree so as to lay theoretical foundation for china＇s petroleum machinery manufacturing enterprises and speed up the construction of consumer loyalty degree, implement its customer satisfaction project and enhance its economic benefits ＆ social benefits.