中文摘要：

指出了产品供应链的系统传导作用为绿色技术在企业群落中的扩散提供了自然和充分的系统动力，绿色技术在物质流和信息流两个层面上的扩散是这种动力作用的具体反映。继而，运用演化博弈数学模型对绿色技术扩散的动力渠道问题进行了分析。研究认为，市场诱致作用下的“交易传染型”和“成功主体模仿型”是绿色技术在企业群落内得以高效扩散的两类最重要的动力渠道，反应了企业个体实施绿色技术变革的内在动机。在两类动力渠道的作用下，企业的清洁生产意愿得以强化，绿色技术转换环境得以改善。

英文摘要：

This paper points out that product supply chain＇s system transmission function offers natural and enough systemic power for green technology （GT）＇s diffusion among enterprise cluster, and the diffusion occurring on physical and informational flow hierarchies can concretely reflect this kind of power function. Sequentially, this paper applies the math model of evolution game combined with classic cases＇analysis to analyze the power channel problem of GT diffusion. Results show that ＂transaction inflection pattern＂ and ＂ success simulation pattern＂ are two most important power channels which make GT diffuse effectively, and also are inner motivation for enterprise individual＇s GT innovation. Under the two power channel ＇s function, enterprise＇s desire and motivation would be strengthened; environment of GT transform would be improved.