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中文摘要：
当今微博时代下，社会上出现一些机构或个人借助微博平台发布中医产品的营销信息，还有经过认证的中医专业机构或专业人士盲目地转发错误的中医知识等问题，本文就此提出以理性观点传播中医文化的途径与方法，即加强网络监管、敢于批评不良风气、持正面态度客观传播中医、适时厘清大众认识误区、参与中医公益事业的传播等，旨在探索中医文化传播的适当方式及较佳效果。
英文摘要：
The author described the actuality of Chinese medicine culture transmission and picked out the main problems in micro - blog times such as some institutions or persons release marketing information about Chinese medicine products, some Chinese medicine institutions and professional persons which were certificated retransmit the wrong knowledge of Chinese medicine blindly. Put forward rational approaches to introduce Chinese medicine culture, which included keeping watch the network, to hold a positive attitude, to criticize bad practices, to clarify the misunderstanding, and to take part in public welfare, etc. the aim was to explore the appropriate way of introduction of Chinese medicine culture with a better effect
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