中文摘要：

中医药文化是中国传统文化和国家软实力的重要组成部分,其传承与传播是中医药事业发展的前提。在明晰中医药文化定义及其传播研究现状的基础上,分析中医药文化传播的问题和困境。以国家中医药文化宣教基地为例,结合逻辑层次理论,从精神文化层、价值文化层和行为与环境文化层3个层面分析宣教基地传播中医药文化的模式。提出中医药文化传承与传播的对策主要为：中医药文化与知识一体化,中医药文化价值与生活实践相结合,传统媒体与现代新媒体相结合,政策推动与公众参与相结合。

英文摘要：

Chinese medical culture has a long history and is extensive and profound. It is an important part of Chinese traditional culture and national soft power. The inheritance and dissemination of Chinese medical culture is the premise of the development of Chinese medicine. On the basis of understanding the definition of Chinese medical culture and research status of its dissemination,the problems and trouble about dissemination of Chinese medical culture were analyzed. Taking the national publicity and education base of Chinese medical culture as an example,and combining with the theory of logical hierarchy,the disseminating mode for Chinese medical culture in the publicity and education base were analyzed from three aspects,including the spiritual culture,the culture of value,and the culture of behavior and environment. The strategy for inheritance and dissemination of Chinese medical culture was put forward,including integration of culture and knowledge of Chinese medicine,combination between the value of Chinese medical culture and people’s daily life,incorporation between traditional media and modern new media,and combination between government promotion and public participation.