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中文摘要：
中医养生在增进人类健康、延年益寿方面具有明显的优势。随着＂微时代＂的到来,微信、微博等网络社交＂微平台＂也迅速崛起,二者的有效结合为中医养生文化的传播开辟了一条新的道路。文章针对＂微时代＂下中医养生文化传播的形式和现状,着重阐述了＂微时代＂视阈下中医养生文化的传播优势,指出其传播衍生出的问题并提出相应的解决建议。
英文摘要：
Traditional Chinese health preservation has obvious advantages in improving human health and longevity. As the ＂micro age＂ progressed, micro platform such as wechat and microblog are rising rapidly, the combination of which has opened up a new path for the dissemination of Chinese traditional health culture. This paper aims at the form and current status of TCM health preservation culture communication in the ＂micro age＂, focuses on the superiority of the spread of traditional Chinese health culture from the perspective of ＂micro age＂, pointed out its propagation derived from the problems and puts forward corresponding solutions.
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