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中文摘要：
农产品品牌的形成，对农产品的市场流通和消费量的增长具有显著的带动作用。针对我国农产品品牌缺失的问题，分析农产品品牌建设中存在的主要问题，结合盱眙龙虾品牌建设的经验，提出农产品品牌构建的对策。
英文摘要：
The development of agricultural brand affects the market of agricultural products deeply, also promotes the consumption significantly. The relative lack of brand for Chinese agricultural products, major problems are analyzed in the presence of the brand building, combined with the case analysis of Xuyi crayfish brand experience in building, the solutions of agricultural brand building are put forward.
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